Nearly all consumers research products online before buying and the majority of the population uses some form of social media on a daily basis. Are you present at these potential consumer touch-points or are you leaving it all for your competition? Can you measure the success of your web marketing efforts?
This interactive course covers a comprehensive range of options on the web, including websites, content management, search engine optimization, local optimization, paid advertising, email marketing, social media, tools & metrics, & more! You’ll gain insight to an extraordinary pool of resources & ideas to meet your business goals, delivered in easy-to-follow sections & steps. The knowledge & tools you gain from this course will allow you to start taking action immediately! If you have or want to optimize an online presence, this information is an absolute must for success. Attendees also receive a free copy of “The Small Business Owner’s Handbook to Search Engine Optimization – In Just 15 Steps,” and a comprehensive list of crucial website resources.
Where: SBDC at the University of South Florida, Tampa Port Authority Building, Tampa
When: Thursday, April 14, 2011 5:30 PM to 8:30 PM
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